Woolf Institute: extremism and other labels

The Woolf Institute engages with religious difference, using research, teaching and outreach to make a positive contribution to society. With HRH The Princess Royal (Patron); Lord Harry Woolf, former Lord Chief Justice of England and Wales (Patron); and Lord Ian Blair, former Commissioner of the Metropolitan Police (Chair of Trustees) among numerous high-profile supporters, the educational institute works to nurture a world in which collaborative discussion and constructive engagement overcome prejudice and intolerance.

Our brief:

  • To raise the organisation’s national media profile
  • To provide a press office function
  • To identify and progress newsworthy angles


An ongoing relationship, Cinnamon has facilitated topical opportunities on themes such as extremism and fundamentalism, working with BBC Online, The Observer and national/regional radio outlets.