Cows about Cambridge: world-class art trail

Cows about Cambridge is a world-class art trail that’s coming to Cambridge in Spring 2020. It’s expected to generate more than £8 million of economic value for the region, while raising more than £250,000 for charity and involving businesses, schools, community groups and the general public.

Our brief:

  • To generate and sustain a B2B and B2C media profile for the project
  • To run the press office for the duration of the art trail

Outcomes:

An ongoing project, our work to date includes lead story coverage on the front pages of both Cambridge News and Cambridge Independent, both print and online, in addition to TV and radio features.