Cambridge BID: managing city centre dynamics

Cambridge Business Improvement District (BID) represents 1,200 businesses in central Cambridge. It has a remit to invest almost £5 million in projects and initiatives designed to promote economic growth.

Our Brief:

  • To raise the media profile of Cambridge BID and its constituent businesses, among regional B2B and B2C audiences
  • To provide a press office function
  • To write and produce the Annual Report, distributed to city centre businesses and other stakeholders

Outcomes:
An ongoing relationship spanning five years, we enjoy regular coverage across all media outlets – typically delivering more than 100 news stories or feature opportunities per annum.